Item: The Key to My Dreams Capsule
Client / Brand:‍ ‍Locksmith Bar NYC
Year: 2019
Category: Capsule Collection
Role: Concept Development, Garment Design, Graphic Direction, Fabric Sourcing, Production Coordination

Info
A two-piece capsule created to celebrate Locksmith Bar NYC’s 10-year anniversary. The project was inspired by the bar’s origin as a family-owned locksmith business that was later transformed into a neighborhood staple, known for its community-driven environment.

I developed the initial concepts and sketches, then collaborated with a graphic designer to finalize the artwork. One design reinterprets an original locksmith receipt, replacing its contents with signature menu items, while the second highlights key figures within the bar’s community, including local creatives and regulars.

Fabrics were sourced and production was handled through domestic screen printing and DTG vendors. The project also extended into an in-person activation, where I hosted a pop-up during the anniversary event, featuring a mini locker installation with keys and a giveaway component for guests.