Item: Doomsday Capsule Collection
Client: Anarchy New York
Role: Concept Development, Garment Design, Creative Direction, Fabric Sourcing, Production Coordination, Editorial Styling
Season: 2018 Capsule Release

Info
The Doomsday capsule explores the idea of personal reset, reframing “doomsday” as a moment of reflection and new beginnings rather than destruction. The collection is structured around the progression of a day, with each garment titled by time: 3PM, 6PM, 9PM, and 12AM, suggesting when each piece naturally lives within a wearer’s routine.

The initial graphics developed in collaboration with a designer. Fabrics were sourced and the garments were produced through independent manufacturing partners. The project later expanded with The Last Chapter Pullover, a hoodie featuring a sword graphic symbolizing rebirth and transition into a new chapter.

Editorial photography was directed and styled to place each garment within different moments of the day.