Item: Branded Tote Bag
Client / Brand: Catalyst Trade (Zem Coffee)
Year: 2022
Category: Accessories
Role: Product Development, Pattern Development, Fabric Sourcing, Production Coordination, Technical Development

Info:
A branded tote bag developed as part of a rebranding initiative for Zem Coffee, a B2B coffee importer. The project focused on creating a functional, durable everyday bag that aligned with the brand’s updated visual identity.

I collaborated with the merch designer on overall direction while leading product development from concept through production. This included pattern development, sourcing fabric locally in the Garment District, creating tech packs, and coordinating production.

The bag is constructed from 15 oz cotton canvas and features a side pocket designed to comfortably fit a 22 oz bottle, along with an internal pocket for added utility. Production was handled in-house in collaboration with a local screen-printing studio.